Comments on: Branding Proteus http://www.studionontroppo.com/2009/09/branding-proteus/ Embrace the Learning Curve Fri, 16 Oct 2009 06:03:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Todd Coffey http://www.studionontroppo.com/2009/09/branding-proteus/comment-page-1/#comment-90 Todd Coffey Sat, 26 Sep 2009 17:50:46 +0000 http://www.studionontroppo.com/?p=487#comment-90 At some level, I think branding is like a philosophy. You always have one even if you don't know what it is. If you choose, you can discover your brand and work to change it and consistently apply the logo in those contexts to make a connection between the two so the logo can represent the brand. Or you can just let the brand drift and be whatever people experience when they interact with your organization and the logo will represent that brand. In the case of a large organization, its difficult to orchestrate a concise brand, but look at some of the Ivy League Universities, they seem to do a good job. I wonder what they do. At some level, I think branding is like a philosophy. You always have one even if you don’t know what it is. If you choose, you can discover your brand and work to change it and consistently apply the logo in those contexts to make a connection between the two so the logo can represent the brand. Or you can just let the brand drift and be whatever people experience when they interact with your organization and the logo will represent that brand. In the case of a large organization, its difficult to orchestrate a concise brand, but look at some of the Ivy League Universities, they seem to do a good job. I wonder what they do.

]]> By: Robert Parker http://www.studionontroppo.com/2009/09/branding-proteus/comment-page-1/#comment-87 Robert Parker Tue, 22 Sep 2009 04:18:54 +0000 http://www.studionontroppo.com/?p=487#comment-87 As one of my beloved teachers likes to say, "How will you know you've gotten what you want, if you don't know what it is that you want?" As one of my beloved teachers likes to say, “How will you know you’ve gotten what you want, if you don’t know what it is that you want?”

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