About
This isn’t my first blog, but I hope it will be my best.
My earlier blogs have suffered from a lack of focus, a really motivating raison d’etre. Not that they weren’t worthwhile explores. But here I have a purpose and an intended audience in mind, and I think this blog stands a good chance of being more successful because of them.
The purpose: to be a source for guidance, motivation, and encouragement for information entrepreneurs, particularly for those who have a tendency to worry about their chances for success in an online business: the first-time entrepreneurs, the introverts, the academics.
Note: if you’re not a first timer, an introvert, or a professor, you’re still welcome!
In the Studio Non Troppo blog, I’ll be sharing the thrills, the triumphs, and the catastrophes of the information entrepreneur. Please make yourselves at home.
Peter Drucker once said that “Entrepreneurs, by definition, shift resources from areas of low productivity and yield to areas of high productivity and yield.” Studio Non Troppo’s business deals in information, specifically in hooking up people who need information (knowledge, know-how, expertise, maps, answers, the right questions) with people who possess this information but haven’t figured out how to share it effectively. It’s a matchmaker job, with the overarching goal of finding and creating mutual benefit.
This is an exciting business, and one that you could really manage to start up with few resources beyond determination and time. Even in this economy (I’m writing in February 2009 here), this is a business you could start, without venture capital, without loans, without even paying to rent office space.
None of the steps involved is terribly complicated. But be forewarned. Behind each little acronym and topic stands a mountain. SEO, PPC, web design, copywriting, social media. With the outsourcing resources available today, you don’t have to master all or indeed any of these, but you do have to understand them well enough to be able to outsource them well, without wasting your money and time for shoddy work.
And between you and that understanding are massive learning curves. This is what I hope to provide you in the Studio Non Troppo blog:
- Help in deciding what you need to learn and when
- Directions to relevant resources, with descriptions of what you’ll find when you get there
- Ways to avoid pitfalls, both in business endeavors and in your thinking habits
I hope you find this blog useful, and I welcome your feedback.
Doug Dunston
